The Commercial Roofing Newsletter That Answers the Questions You Didn't Know to Ask.

Every issue of Roof Riffs is built from real conversations with the people who live in this industry — manufacturers, reps, contractors, and specifiers who have collectively spent decades on rooftops, in spec rooms, and on the phone with building owners trying to understand why something failed.

No fluff. No manufacturer talking points dressed up as advice. Just the knowledge that comes from 39 years in the field, distilled into content you can actually use on your next project.

Each issue covers what matters to your work:

• The coating failures nobody talks about — and exactly why they happened

• Surface preparation, product selection, and application conditions that determine whether a job performs or becomes a warranty claim

• What roofing warranties actually cover — and the fine print that catches contractors and building owners off guard

• Product recommendations from the people who represent the manufacturers, not the marketing department

• Field stories, hard lessons, and the kind of practical knowledge that only comes from experience

Who reads Roof Riffs:

Roofing contractors who want to sharpen their technical edge. Distributors who want to understand the products they're selling at a deeper level. Specifiers and architects who need real-world performance data alongside the spec sheets. Facility managers and building owners who are tired of being sold to and want straight answers about what their roof actually needs.

If you're in commercial roofing — whether you're on the roof, in the office, or signing the purchase orders — this newsletter was written for you.

Roof Riffs is published by Division 7 Sales, Inc., an independent commercial roofing manufacturer's representative with over three decades of field experience. Every issue is grounded in the same conversations you'll hear on the Roof Riffs podcast — real people, real projects, real results.

It's free. It's useful. And it arrives without the noise.